The Veggie Van: A mobile market serving fresh local and affordable food to underserved communities

Fireweed is partnering with Norwest Food Co-op, West Central Women’s Resource Centre and North Point Douglas Women's Centre to introduce the Veggie Van, a pilot mobile market that serves fresh, affordable and culturally appropriate local produce to underserved communities. 

 

The goal of this project is twofold: to make fresh local produce more affordable and accessible to underserved communities while also supporting local and sustainable food producers. 

 

To ensure the long-term viability and impact of this project, we are starting small by running four markets in the Inkster and West End neighbourhood on Thursdays from August 19 to September 9.  Scroll down for the full schedule.

 

Why a mobile market? This model is used as a way to combat food insecurity in areas with poor access to fresh foods as well as help build dignity among participants through the power of choice. Some mobile markets are also going one step further to support the local food economy.

 

Why in Inkster and the West End? These communities face many hurdles to accessing fresh food. High rates of unemployment and poverty are among some of the challenges as well as limited access to affordable grocer stores i.e. a food desert. 

 

We also have pre-existing partnerships with Norwest and WCWRC who are based in these neighbourhoods and can thus help us reach more people and have a greater impact. 

 

How can you help? We are looking for donations from individuals and businesses to help subsidize the cost of produce to ensure it remains affordable.

 

Click here to give a donation today! 

 

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Any more questions? Please email Janelle Wride at foodsecurity@fireweedfoodcoop.ca 

  1. West Central Women’s Resource Centre: 448 McGee St @ 1-2:30pm

  2. North Point Douglas Women’s Centre:  221 Austin St. N @ 3:30-5pm

  3. Norwest:  103-61 Tyndal Ave @ 5:30-7pm

Schedule:

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