Fireweed Food Hub

Helping get more local food in our local economy

The Food

Hub Model

About Fireweed Food Hub

Fireweed Food Hub is Winnipeg’s first co-operative Food Hub, i.e., an aggregator and wholesale distributor of locally and regionally produced produced vegetables, meats, honey, grains, and

other food products.

By aggregating locally grown foods, Food Hubs fill a gap in the supply chain that smaller scale,

regional producers often struggle to bridge. In doing so, Food Hubs provide a more competitive

alternative to the global food supply chain which still supplies most of our grocery stores and the food service industry.


This keeps more money in the local economy, supports sustainable production methods, works to get more good nutritious food into places it usually doesn't get with the market alone. 

Read more about our 2020 Pilot Food Hub year in our blog. 

Our Vision

We are driven by a sustainable and socially just vision of Manitoba’s food system in which regionally-sourced, low-carbon-input foods make up a more competitive share of the market for fresh foods in the province. 


Smaller scale, low-input, mixed-crop agriculture still feeds the majority of the world, has a lower carbon imprint, and is more adaptive, regenerative and resilient in the face of climate change. We believe in the power of collectivization of agriculture of this kind as part of a better future for all Manitobans, one that increases ecological resilience, maintains supply chain transparency and increases food security for our province. A Food Hub can help us make this vision a reality. 

Food Hub Impacts



Acting as an aggregator, research shows that a Food Hub can be a useful tool by which small to medium-scale producers can gain increased access to regional wholesale markets at a lower labour cost to themselves, increasing efficiency and increased resiliency in the local food system. 


A central role of Food Hubs is to educate the public on sustainability in food, creating a central space for consumers and producers to connect. We envision our Food Hub offering programs where increased access to food security and food education is central-- programs like community gardens and kitchens, and/or new farmer incubator programs.



A Food Hub can work with community partners and stakeholders to conduct research and develop policy initiatives that increase food security and food sovereignty in Manitoba. As a multi-stakeholder cooperative, our Food Hub will actively seek to engage with our members on policy work. 

Food Hub FAQs


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Our Community Partners

A Food Hub is a collaborative endeavour, and we are excited to have many community partners who are part of making this a reality. We are also lucky to be supported with funding by the Canadian Agricultural Partnership Grant fund, the Manitoba Cooperatives Association and Assiniboine Credit Union.


We are also thankful to have the official support from our producer members in the industry: Harvest Moon Society, Direct Farm Manitoba, and the Prairie Fruit Growers Association. And finally, this would not be possible without the ongoing support of our co-op members.